Follow-Up Systems LabFive pricing models you will encounter
| Cost driver | How it changes cost | Questions to ask |
|---|---|---|
| Base platform | Monthly or annual access fee. | Which workflows and channels are included at this tier? |
| Contacts | Price rises with the marketing/contact database. | Which contacts are billable, and can inactive contacts be excluded? |
| Seats/users | Each user or bundle of seats affects price. | Who genuinely needs a paid seat? |
| Messaging/phone | SMS, MMS, calling or phone numbers may be usage-based. | Are carrier fees, registration and number rental additional? |
| Implementation/add-ons | Onboarding, AI, advanced CRM or specialist modules can add cost. | Is the add-on optional for your required workflow? |
HighLevel current public pricing
As verified on October 1, 2026, HighLevel's public pricing page lists Starter at $97/month, Unlimited at $297/month and Agency Pro at $497/month, with a 14-day free trial. The same page lists annual prices of $970, $2,970 and $4,970 respectively. HighLevel's support material separately documents usage-based phone and messaging charges, so the subscription should not be treated as the total communications cost.
If HighLevel is already on your shortlist, use the seller's current offer as the pricing source of truth.
Explore HighLevelAffiliate link · seller pricing and terms apply.
How other pricing structures differ
HubSpot combines product tiers, seats and marketing-contact allowances; advanced Marketing Hub automation can sit at much higher price points than Starter. Zoho Marketing Automation uses contact-based tiers with comparatively low entry pricing. Keap currently presents an all-platform starting price and states that implementation services are required. ActiveCampaign pricing varies by contacts and plan, with SMS handled through an add-on on eligible plans.
Build a 12-month cost sheet
- Base subscription at the required tier
- Expected paid contacts or seats
- SMS/phone/email usage
- Onboarding or implementation
- Required integrations/add-ons
- Migration time and staff training
Pricing comparison mistake to avoid
Do not compare a low-tier specialist plan with a higher-tier all-in-one plan unless both can run the same workflow. Normalize the comparison around the required outcome: the same number of contacts, users, messages, appointments and integrations. That is the only useful way to decide whether consolidation is actually cheaper.
Sources & verification
Product and pricing details can change. These first-party sources were checked on October 1, 2026.