Follow-Up Systems LabCurrent HighLevel subscription plans
| Plan | Public monthly price | Public annual price | Provider positioning |
|---|---|---|---|
| Starter | $97/month | $970/year | Smaller businesses and solo marketers; public pricing currently lists 3 sub-accounts. |
| Unlimited | $297/month | $2,970/year | Growing agencies; public pricing lists unlimited sub-accounts and additional agency capabilities. |
| Agency Pro | $497/month | $4,970/year | Agency/SaaS use cases with advanced agency capabilities. |
HighLevel currently advertises a 14-day free trial. Terms can change, and the seller's checkout controls the actual offer.
If the plan framework below matches your needs, open HighLevel's current offer to verify live billing and trial terms.
Explore HighLevelAffiliate link · seller pricing and terms apply.
For a single small business, start by testing Starter fit
The publication's audience is not primarily agency resellers. A single-location or small-business operator should first determine whether Starter contains the required workflow and account structure. Paying for higher tiers only makes sense if a specific capability or account model requires it.
Budget for usage outside the base subscription
HighLevel's support documentation separately prices its phone system, including phone numbers, calls, SMS/MMS and carrier pass-through charges. AI products can also have pay-per-use or add-on pricing. Your total monthly cost therefore depends on actual communication volume and optional products.
A practical buying test
- List the one workflow you want to prove during the trial.
- Confirm every required action is available on the plan you are considering.
- Estimate monthly SMS/phone/email or add-on usage from real lead volume.
- Assign one person to build and maintain the workflow.
- Only then compare the total against your existing stack.
Which costs are easy to overlook?
Messaging is the obvious variable cost, but it is not the only one. Consider phone numbers, calling, registration fees, email delivery, AI products, data migration and the staff time required to configure workflows. The cheapest plan can become expensive if it forces workarounds; the more expensive plan can be wasteful if its extra account or agency features never get used.
For a small business, build the estimate around one year of your expected lead volume and one real workflow. That produces a usable budget instead of a generic plan comparison.
Sources & verification
Product and pricing details can change. These first-party sources were checked on October 1, 2026.